Chris Morrison co-founded Phoenix Organics, a beverage company, and All Good, New Zealand’s first Fair Trade banana business. He then launched Karma Cola, a Fairtrade and organic range of soft drinks, now available in more than 20 countries.
Alongside the Karma Cola arm of All Good Organics is The Karma Cola Foundation, which donates money from every bottle sold to community and sustainable development projects in developing nations.
Mr Morrison has promoted Fair Trade throughout local communities in support of Fairtrade New Zealand’s ‘Fairtrade Fortnight’, and by donating drinks and bananas to community groups for events and fundraisers. He currently chairs the Board of Organics Aotearoa New Zealand.