Jefferie Tippen
Jefferie Tippen, Christchurch, received the Insignia of an Officer of the New Zealand Order of Merit for services to tourism. He has worked for Tourism New Zealand for many years, where he has been responsible for the introduction of a marketing focus for the organisation. He helped establish the first network of visitor information centres. He has been responsible for the development and promotion of the network for more than 10 years, including the re-branding of the network to i-SITE New Zealand. He has held many other positions, including travel commissioner based in the United States of America, has marketed New Zealand in Australia and the United States of America and is the manager for the Christchurch/South Island office of Tourism New Zealand.